BlueLine Taxi Cab Light

The Challenge:
DW was approached by Ottawa based Blue Line Cabs, a division of Coventry Connections, to develop a new taxicab status light. The goal was to raise the public’s impression of the cab company by developing an image of service and quality. Visual imagery relating back to the Streamline era of the 1930’s and 40’s was desired.

Accomplishments:
• the solid look and feel of streamlined stainless steel passenger rail cars was achieved
• in order to meet durability and price point requirements a blow molded plastic shell was developed
• a combination of strap and magnet attachment was used for security
• bulb replacement was simplified

Responsibilities: Conceptual design exploration, final ID development, mechanical design, working prototypes, and graphic development.