Elan Desktop Fan

The Challenge:
Identify options for securing IP and incorporate selected IP direction into a next generation product geared towards the traditional and urban Brookstone consumer.

Accomplishments:
• secured patent for the over-moulded finger-safe fan blade
• generated elegant design aesthetic to appeal to Brookstone customers
• introduced integral, pearlescent finishes which contributed to increased perceived value
• developed a compact virtual pivot head adjustment mechanism
• developed a high efficiency, virtually silent, aerodynamic blade

Responsibilities: Generated IP options, industrial design, visual models, prototypes for UL standards testing, mechanical design, propeller development, 3D capture, and carton graphics.