Heartland Refrigerator

The Challenge:
To develop a “period piece” refrigerator, based on the existing design vocabulary of Heartland Appliances’ “Classic Collection” line of high-end gourmet kitchen appliances.

Accomplishments:
• developed a believable look for a modern product offering that did not exist during the early 20th century era, as exemplified by other products in the line
• designed curved porcelain-covered doors which helped differentiate the product
• increased the product offering by adding colour accent options

Responsibilities: Industrial design concepts, ergonomic input, and liaison with client’s marketing team.