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Black & Decker Kitchen Products

The Challenge:
Define and design mass market consumer kitchen products for B&D housewares division including: food processors, kettles, coffee makers and mixers.

Accomplishments:
• ensured a family look and feel product
line infill
• designed products to visually appeal to a mass market
• implemented product safety features

Responsibilities: Configuration definition, product line positioning, industrial design, visual models, thermal test models, carton design, liaison with B&D and vendor teams.