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Black & Decker Electric
Mowers
The Challenge:
To design ergonomic and safe lawn mowers that can easily and
cost effectively be positioned to compete in various markets.
The products were to be perceived as serious contenders to gas
mowers.
Accomplishments:
• a versatile deck and housing design accommodates corded
and cordless variants
• a compact shipping volume was achieved resulting in
reduced shipping costs and optimized merchandizing
• These electric mowers were positioned successfully
along side gasoline mowers
• DW supported the development of the easy one hand
height adjust
• innovative safety features were introduced on this
line of mowers
• the resulting designs were very profitable with over
1.5 million units sold
Responsibilities: Industrial design development,
market feature set review (QFD), human factors and ergonomic
review, visual modeling, liaison with B&D engineering
team, marketing, and analysis feedback.
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