Black & Decker Power Pak

The Challenge:
To design a easily mountable tool storage bag to compliment the Black & Decker 375 Workmate as well as for it to be a stand alone tool carrier case.

Accomplishments:
• effectively positioned product to compete with other tool bundles in market place
• successfully worked with and managed
Black & Decker’s offshore vendor
• introduced a non-slip cushion strap design that increased comfort and support
• added value to product by introducing a
120v x 5 outlet detachable power bar
• designed a solution for easy mounting to the 375 Workmate unit

Responsibilities: Defining functional and performance characteristics, industrial design, design tuning to capitalize on cost reduction opportunities, liaison with offshore manufacturing.